One of the most meaningful things about building farmers markets isn’t just watching brands grow; it’s watching people be seen.
When Miles of BrkWtr joined us in Brentwood, what stood out immediately wasn’t just his designs, though his handmade pieces speak for themselves. It was him.
Miles carries a rare mix of creativity and humility. He designs and handmakes his pieces with intention, and he shows up at the market with genuine warmth; present, open, grateful. That authenticity is impossible to manufacture. And people feel it!
A customer, Kaitlyn Herman, felt it too.
She shared a joyful video on TikTok highlighting Miles, his booth, and the story behind his work. What followed was something beautiful, the video resonated widely, reaching far beyond our tents and creating an outpouring of support.
Miles was genuinely surprised by the response. And most meaningfully, it translated into real momentum, including a significant wave of online sales.
That’s the part I always come back to.
When creativity, humility, and community meet in the right space, growth doesn’t feel forced. It feels earned. It feels shared.
Farmers markets have always been more than places to sell. They are places where character matters. Where story matters. Where customers become advocates. Where a joyful moment can carry someone’s work into new rooms.
BrkWtr’s viral moment wasn’t an accident.
It was authenticity amplified.
We’re proud to have Miles building with us and grateful for a community that continues to show up, uplift one another, and prove that local is not small.
🎥 Watch the video that sparked it all: BRKWTR TIKTOK
